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Avro Newsletter:Roll Out of the Avro Arrow

Avro News
Rollout, Pg9


Selling New Designs
Requires Specialists

by Roy Linegar

    THE sale of an aircraft design is perhaps the most delicate and complicated of all modern merchandising operations. Everything is "on paper", and there is little to sell that is more tangible than a promising concept, expressed in a design study. It is the design study which forms the basis for the formal proposal submitted to the prospective customer.
     In introducing the Avro proposal to the RCAF, Avro's Sales and Service Division became the primary link between the company and customer It has maintained this role, from the outset to negotiate a proposal such as the Arrow, for a government approval as a defence weapon, a company must be in a position to satisfy the requirements, not of a single customer, but of many government agencies.

Set Out Details
     Avro's Sales and Contracts Administration departments had an early hand in preparing and vetting the overall Arrow proposals and submitting them to the RCAF, DDP, and other government offices. The proposals set out details of the work to be performed, plus the time and cost involved.
     To present these proposals, a series of informative brochures was prepared by the Technical Writing section, which contained anticipated performance and operational characteristics of the aircraft, supplemented by numerous illustrations and detailed drawings produced by the Division's illustrating section.
     Following acceptance of the Arrow proposal, the Contracts Administration began the complex and lengthy task of negotiating a firm contract. This was based on the scope of the work, the standard of workmanship required, the materials to be used and the aircraft performance to be achieved.
     To implement the contract requirements the Contracts Administration department issued sales orders to all departments concerned, and undertook responsibility for contractual negotiations with all subcontractors concerned in the Arrow program.
     After RCAF engineering approval of the proposal for the Arrow was


received, the detail design got underway.     Simultaneously, the preparing of main tenance instructions was begun by the Technical Writing section. Such technical literature is vital to efficient aircraft operation and maintenance. The staff of technical writers preparing the text maintains close liaison with all other departments within the company to ensure that published information is accurate and comprehensive.
     Working in close co-operation with the Writing section is the Illustrating section which prepared a wide variety of art work required froth for illustrating the maintenance instructions and for the various reports, charts and film titling for motion pictures which made up the sales literature.
     The Publications Production section processes all text and illustrations for offset platemaking. It also arranges for printing and distribution of all literature published by the Division. It also arranges for printing and distribution of all literature published by the Division.
     Analysis of the servicing requirements of the Arrrow's systems and components has gone forward step by step with completion of design. All publications are constantly being revised and brought up to date by the writing section so that complete up-to-date descriptive and servicing instructions are available immediately.

Training Aids
To familiarize RCAF technicians with the new aircraft's costly and complex equipment, the company is designing training aids to be used for the instruction of ground and air crews. The Serv ice Department, acting in an advisory capacity on the design of these aids, will furnish instructors and instructional manuals for such training courses in the near future.
     Since the Arrow program involves all divisions of the company plus a host of subcontractors, a practical assessment of overall progress is made regularly on all significant aspects of the ARROW program.
     These reports are prepared by Publications from facts and figures assembl ed by the various divisions responsible. These are invariably supplemented by documentary motion pictures which rec
(Continued on Page 12, Col. 4)










Technical illustrators from Sales and Service are called upon to produce drawings of everything from technical cutaways to realistic paintings. Here, Illustrations Supervisor Len Thornquist, right, approves efforts of Rex Simmons, Centre, and Phil Brockwell, working on a large cutaway.


Experimental Test Pilots Jan Zurakowski, in cockpit, and 'Spud' Potocki, third from left, aid analogue computing specialists in analysing flight control responses in a special Arrow simulator. Analogue Supervisor Stan Kwiatkowski, left, and members of his staff watch for results.

Need Test Pilots' Aid
At Early Design Stage

by Don Rogers

    In the development cycle of a new aircraft, the contribution of the test pilot does not reach a peak until the first flight of the prototype. This does not mean, however, that he merely stands by during the period of design and manufacture waiting for the signal to start flying.
     His personal attention to details of the aircraft begins during the early design stages. It concerns such items as controls, hydraulics, electrical and fuel systems, emergency provisions, cockpit layout, and extends to a detailed study of expected control characteristics, aircraft response rates, aerodynamic damping and stability throughout the complete range of airspeed and altitude.
     This type of detailed study and the ability to understand and discuss the various technical aspects with designers and engineers is particularly important in the case of an aircraft such as the Arrow which is planned to meet a highly advanced concept of performance capabilities.
     One area in which co-operation of pilot and engineer may be of significant mutual benefit is in the design of the flight simulator. This device is an electronic brain, of the Analogue Computer variety, connected to a mock-up of the cockpit and controls. Into this rig the engineer feeds his very best estimates of aircraft flight characteristics and control
When the experienced test pilot "flies" the simulator, he benefits by deriving some familiarity with what to expect of the aircraft he will be flying and simultaneously, he can assist the design staff by reporting any conditions of flight during which the simulator does not behave in the way he would wish the actual aircraft to fly. This presents an opportunity to make alterations or adjustments in the controls before the pilot must take the aircraft into the air for the first time.

Cockpit Layout
Another area which receives great attention by the test pilot is the arrangement of all controls, instruments and switches in the cockpit. He works very closely with the designers and human factors engineers in an attempt to arrive at the optimum lay-out with a minimum of compromise.
      That this effort has been successful in the case of the Arrow is confirmed by the many favourable comments volunteered by other experienced military pilots who have had an opportunity to assess the mock-up. One of the most encouraging statements was that made
(Continued on Page 10, Col. 4)

This mockup of a Pratt and Whitney J75 jet engine was used in the design of the Arrow's engine bays in order to accommodate it. Shown above cradled in its handling dolly, the mockup is now used to aid in the development of field service techniques for engine changes.

Page 1:
Cover Art Work.
Page 2:
Tribute, Proposal To Product, All-Weather Interceptor, Delta Planform.
Page 3:
Go-Ahead, Aerodynamics Tests, Powerplant Changes, Pilot Visibility.
Page 4:
Precision Keynotes All Arrow Tooling, Drawn Full Scale, Travelling Cutter
Page 5:
First Production Arrow Sets Low Manhour Record, From Paper to Hardware.
Page 6 and 7:
Centerfold Art Work.
Page 8:
Quality Control Gains New Inspection Skills, Interchangeability, Inspection Innovations, Pioneering.
Page 9:
Selling New Designs Requires Specialists, Need Test Pilots Aid At Early Design Stage, Set Out Details, Training Aids, Cockpit Layout.
Page 10:
Concept To Completion..., Computer Capacity, Ground Handling, Electronics, Production Prototype, Stress Analysis.....
Page 11:
Low Manhour Record, Sound Control, Outside Suppliers, Coast to Coast, Efficient Handling, New Methods, Bottlenecks, Impact, Quality Control......
Page 12:
Advertising, Tribute, DDP Helpful Partner, Subcontractors, Flight Test Program. Precision Keynotes, Selling New Design

Scott McArthur.




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